Earlier this year, Google announced Universal Analytics properties will stop recording website analytics on July 1, 2023. Google Analytics 4 (GA4) will then be the only platform offered by Google. Let's walk through a few important points of this update including: why now, why in the first place, how this may impact the platform you lean on for narratives regarding your websites and the opportunity this unlocks across our industry.

Hiring managers need to be multifaceted in how they implement their recruitment tactics. For talent acquisition, there’s no magic pill — or single source of hire — that’s 100 percent effective, because those highest quality candidates seeking their career’s next step use quantity as well as quality before they apply.